ZDA REBRANDS AND REPOSITIONS ITSELF

ZDA REBRANDS AND REPOSITIONS ITSELF

The Zambia Development Agency (ZDA) has unveiled a new logo and strategic focus aimed at positioning itself to be more responsive to the economic dynamics in the country’s development trajectory.

Unveiling the new logo, Minister of Commerce, Trade and Industry Christopher Yaluma said ZDA had an overarching mandate of contributing to the economic development of the country through the facilitation of trade, investment and enterprise development.

Mr. Yaluma noted that the mandate of the Agency was in line with the country’s aspiration of becoming an industrialized middle income nation as espoused in the Seventh National Development Plan and vision 2030.

“As the world evolves, it is imperative that government institutions re-strategise to make themselves more responsive in facilitating interventions that enable their economies to absorb internal and external shocks,” he declared.

Mr. Yaluma cited ZDA‘s major achievements since inception as the assistance of over 10,000 Micro and Medium Small Scale Enterprises (MSMEs) with capacity building, business incubation and business linkages.

He added that ZDA had facilitated market access for over 3,250 growth oriented MSMEs through the Business Linkages Programme and the Local Business Development Programme, steering over USD 24 billion worth of non-traditional exports.

Mr. Yaluma disclosed that most of the local products on the domestic market, especially the ones in most chain stores were as a result of ZDA’s intervention.

He noted that the rebranding and the repositioning of the Agency was timely as it was done when the country and the world at large was experiencing reduced economic growth due to the COVID-19 pandemic.

Meanwhile, ZDA Interim Board Chairperson Bishop David Masupa highlighted the achievements of the Agency in the first and second quarter of 2020, revealing that the Agency had facilitated business development of over 870 Micro, Small and Medium Enterprises (MSMEs) against the set target of 500.

Bishop Masupa also disclosed that ZDA had actualized investments worth 414.4 million USD from 22 enterprises translating into 6362 jobs compared to actualized investments of 414.9 million USD and with 3705 jobs in 2019.

He further disclosed that ZDA had enhanced the trading capacities of 99 exporters by enabling them to access trade finance requisite packages through Stanbic Bank Zambia Limited in the first and second quarter of 2020.

And speaking at the same event, ZDA acting Director General Mukula Makasa said the main thrust of the new strategic focus of the Agency was to provide advice to government on a country recovery roadmap post Covid 19 based on ZDA’s strategic position of being the practical link between government and the private sector.

Mr. Makasa said the Agency will continue supporting the development and implementation of industrial development strategies based on research and innovation that is oriented towards reverse engineering and in line with the priority sectors as stipulated in the Seventh National Development Plan.

He pledged ZDA’s commitment to enhancing and facilitating re – investment by promoting the expansion of existing businesses in Zambia as a competitive strategy to reduce unit costs through economies of scale and repositioning Zambia’s international business.

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